Trials & Tribulations of Kickstarter

 

If you haven’t done so already, I ask that you check out the At the Gates Kickstarter page. Our goal is to innovate and take strategy gaming to the next level, but this campaign will be our sole source of funding for development. And hint, hint: the more successful ATG is the more articles you’ll have to read in the future!

To those of you who have already contributed and helped us reach our funding goal, I offer my most sincere thanks!

This post originally began its life as a humble comment on our Kickstarter page, but after writing for a bit I realized it would be even better as a full-blown article!

 

What Do You Have to Consider With a Kickstarter Campaign?

Many people don’t realize creators ultimately end up with a fairly small slice of the Kickstarter pie. You can immediately cut 20% off the top due to processing fees and failed transactions. Then there’s the cost of fulfilling rewards, marketing (yes, it’s important), both planned and unplanned contract work, licensing multiple software packages – the list goes on and on.

Oh, and as with everything in life, the taxman always wants his share. It’s particularly rough if you make a large amount of money from your campaign, and then nothing for the next two years, as you’ll be taxed at a much higher bracket than you would if the same amount of revenue had been spread out. Suddenly that amazing $1,000,000 Kickstarter haul starts to look a lot more like 300 or 400 thousand. Yikes!

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